1)They lack a sense of urgency. Delaying restorative treatment could lead to expensive, painful problems down the road. Help patients understand what can happen if they ignore problems. Once a patient understands this, their dental treatment will move up their priority list. Our labs can provide you with the educational materials!
2)They believe it is too risky. Use our “How to communicate your practice is open” blog ideas to help you share the recent survey by the American Dental Association that shows visiting the dentist is low risk. The full ADA article is here.
3)They have forgotten they have already met their deductible. Most dental plans require patients to pay a specific amount of money out-of-pocket before any benefits kick in. If patients have already met their deductible requirements, they should consider scheduling an appointment for procedures they might have been putting off like replacing that large, old filling with a crown; or start the process of replacing those dentures with implants. After all, once January first rolls around their deductible resets.
4)They don’t think they can afford it. There are various ways to finance both cosmetic and necessary dental work that may not be covered by insurance. Using their own credit card is an option but let them know if you offer third-party healthcare financing. With many companies offering no upfront costs to enroll, monthly payment plans, extended payment plans, and instant qualification, patients should know there are ways to pay for their treatment even if they don’t have the cash at the moment.
5)They don’t see the value. Use videos, intraoral cameras, radiographs, and other digital tools to show them what you see and what they can expect to see after treatment. Educate patients on the consequences of not addressing oral issues. In certain cases, you may show them the esthetic improvements that can be achieved. We can help with the technology and final patient restoration information. Once they see it, they will get it.