As some dental practices begin plans to reopen and provide non-emergency care you may be wondering what is the best way to keep your patients in the loop.
Social media marketing is the ultimate way to re-build relationships with your patients. Since we have all been isolated in our homes, the need for social connection has amplified. According to Facebook, WhatsApp and Facebook Messenger usage has more than doubled since the start of the COVID-19 pandemic. There is currently no better way to engage with potential patients and spark interest for when offices reopen. Take a look here to figure out how you can launch you a successful social media campaign for your practice.
By now you know that getting patients to the dentist takes more than just an appointment card. Though often underutilized, email marketing can completely change the way you connect with patients while growing your practice. In fact, 89 percent of Americans check their email once a day, with over 20 percent checking in five or more times daily. Because people open their email as naturally as they look at their phones, email marketing has become more important than ever before. Revenue Well has produced an incredibly helpful guide for creating your new email marketing campaign. Click here to find out more!
The ADA has put together a sample letter that will allow you to reassure patients of your office’s commitment to maintaining up-to-date infection control procedures. Their customizable template can be updated with your dental practice’s information and sent to your patients as needed. Click here to download the template from their Return to Work Toolkit.